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The Golden Rule of Communication: Focus on What Others Want

 The Golden Rule of Communication

According to the Businessman Henry Ford, Success is lies in the ability to understand other’s point of view and see things from that persons angle as well as your own”

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As a human we always want to feel important, Let’s starts with the simple example. When the sales person shows how his product solve our problem then there is no need to sell the product to us, we buy this product, because customers like to feel that they are buying and not being sold to.

So when you have to build a cooperation with peoples then always think what they want, don’t showcase what you know. This rule is also applicable in communication. Often, we see peoples get irritate when someone only keep focusses on themselves in communication and people prefer someone who always believes in two way communication, the one who listen and respond. Just like, fisherman who may love ice cream but he still has to use worm to attract fishes.

If you can learn to understand other persons point of view, then it becomes easier to build a fruitful connection.  So the only way to influence peoples is to talk about what they want and show them how to get it. So when you want someone to work for you then just focus on what they want, it becomes easier for you to accomplish this.

This technique is underrated but very powerful from the past, its applications are very broad and its applicable for almost everyone whether you are a student or working professional. Lets take some samples, If you are a working professional and you have to perform some individual project for your own with the help of organization so if you show that how this project will benefit organization too, you may get support from the organization. Similarly when you are working at senior level then you can inspire people to work with higher efficiency by showing them how the success of this project will benefit them personally.  You can also implement this concept in your life to build a good communication and cooperation with others.  

Key Takeaways:

1.     Understanding what others want is more effective than imposing your idea on them in order to accomplish any task.

2.     If you want to become a hero of communication or build a strong cooperation with others then always keep your feet in others shoes and understand what next person want.                                                                                                                                                                                                                                                    Note : This blogpost draws inspiration from the book 'How to win friends and influence people'                                                      


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